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Popular touch "Star Shoes" Why not the same as NIKE 2006-01-23 08:19:05 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network cnxz] Print & nbsp; Close & nbsp; "hook" to where Where is bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other han Retro jordans for sale d directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero adolescent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp; Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; cheap air jordans & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to review and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion air jordan 11 space jam for sale company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not only created a miracle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corp Cheap jordans online air jordan 11 blackout for sale orate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Looking at the current domestic sports brand of professional is not strong, more casual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANT jordans on sale mens A products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, show unique skills, to sign autographs, and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the jordan 3 katrina 2018 experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand jordan retro 14 white/fuchsia blast/black sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to establish between the brand and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & nbsp; from the outset, positioning Anta jordans on sale online sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition in the sporting goods industry, a number of domestic and international famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp; Related newsnike-ac buy cheap jordans online g-zoom-meriwether-posite-nike-knows-1.jpg (210.18 KB, download number: 0) download attachments saved to the album 2014-1-17 11:47 upload continue to introduce Nike for the upcoming super bowl and create shoes don't note. This time the brand's Zoom Meriwether Posite as the design foundation, to create a new "Nike Knows" color design. Shoes with light as a selling point, but also to pay tribute to the works of the American Explorer Meriwether Lewis. The new gray as the main color, covered with shoe prints with integrated structure shows a sense of science fiction. The new Nike ACG Zoom Meriwether Posite will be available to the public at the Super Bowl held before. NikeAmerican popular shoes brand Cole Haan recently released this new LunarGrand "Business" series. Including Venetian, Apro Oxford and Cap Oxford three double contour sign, in order to fit the "commercial" theme design, are chosen by brown and black two mature tone throughout, making use of high-quality leather shoes, and equipped with signature Lunarlon outsole and. The series of shoes are priced at $$198 and are now available through the brand's official website and designated stores. 0.jpg (243.45 KB, download times: 0) download attachment save to album 2014-4-10 upload at 10:39 1.jpg (201.25 KB, download times: 0) download attachment save to album 2014-4-10 upload at 10:39 2.jpg (189.57 KB, download times: 0) download attachment save to album 2014-4-10 upload at 10:39following yesterday's Force Air 1 Low '07 black and white double after the moment, the same as the 07 year version of Force Air 1 under the help of shoes, FORCE AIR 1 MID 07 this time also once cheap foamposites again. It is reported that the engraved color presented for pure color, pure black, shoes full of full-bodied with clear edge smooth quality black leather to create, quite luxurious texture. At present, the color has been the first available in the nike.com US version, priced at $95, the number of 315123-001. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop!Titolo and Atmos shoes name name presumably you are not unfamiliar, before the two shops will work together to start a new project by PUMA. The selection of PUMA's popular Disc Blaze based on the type of shoes, shoes with red soft suede leather camouflage collocation splicing, supplemented by orange lined and ring details as the ornament, collocation iconic bracket and crystal Bangdai as sole. It is reported that the Disc Blaze named "Desert Dusk" will be on January 28th in Titolo, atmos and PUMA designated retailers for sale. The latest adidas ACE Tango 17.1 is inspired by the pitch. With the new adidas ACE Tango, adidas wants you to rule the street like you rule the soccer pitch. Advertisment Featuring an upper built with open weave and Primeknit for flexibility and lightweight. Making sure you enjoy every step along the way, an adidas shoe wouldn??t be complete without its signature Boot technology. You can now find the adidas ACE Tango 17.1 TR Pack available in Black/Red and Blue/Pink at adidas.com, as well as select retailers like Packer Shoes. The retail price tag is set at $130 USD.British brand M+RC, will be released on June 8th at 8 in the evening, 17 spring and summer season products, one of the most eye-catching, should be reflected with the effects of pants and satchel. if you're interested in this brand, you might as well go to mrcnoir.com and see what you're interested in. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! this set of PSNY x Air Jordan 12 Collection will be on sale this summer. This series contains three different colors of Jordan 12, olive green, wheat and grape purple. Each pair is priced at $300. this series of joint Jordan 12 will use fur leather material, there are Public School New York character on the tongue tag on the insole and ornament. The whole color design makes the Air Jordan 12 more elegant. in addition to this purple grape color, a large number of real shot details on the map. Source:maxwellosborne / sneakernews APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!Air Jordan 9 Retro "Birmingham Barons" exposure 2014-02-24 21:02:29 Air Jordan 9 Retro "Birmingham Barons" inspired by Jordan's first retirement after the short-lived effectiveness of the baseball team Baron, using the same black and white with uniforms, and embroidered with his back at that time. There is no specific information about this shoe, please follow the follow-up reports. Air Jordan 11 "Legend Blue" replenishment, do you build 2016-04-05 15:02:09? this Air Jordan 11 "Legend Blue" is one of the most popular shoes of the year 2015, and now, the shoes will be re logged Nike U.S. official website, to determine replenishment sale. 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However, there will always be some persistent toe tell you, read the EQT would understand "clover". early in the last century in 90s, Adidas Originals started a new mission, the launch of the EQUIPMENT "EQT" series, create a carved nature as meaningful as athletes. Ignoring any rules, market research and trends, the EQT series, with its brand new logo, design and structure, was born in Berlin, Germany, and made an unprecedented journey. Its appearance also means the rebirth of Adidas Originals, which aims to bring the best adidasOriginals products to every athlete. Inspired by the three bars of Adidas Originals, the EQT series highlighted the most contrasting contrasts with green, white and black tones. Asymmetric structure, coated tongue, improved support, protection and performance. The concept of EQT caused widespread in the street culture, and even become fans unable to hide greeds collection of shoes. came in 2017, Adidas Originals decided to make a tribute to the spirit of the original version of the EQT and the challenge, the one and only green, converted to color plate at the other end of the red color, the iconic TURBO RED came into being, it will be with fluorescent color mixing, are prominent in any environment, create three new version EQT SUPPORT 93/17, EQT SUPPORT ADV and EQT RACING 91. EQT SUPPORT 93/17 is equipped with EQT's iconic braid stripes, three pixel pattern elastic knitted shoe, EQT SUPPORT iconic red TPU material support design and BOOST with three stripes logo in the bottom is Adidas, Originals inherits the classic design of the best. EQT SUPPORTADV also has EQT of braid stripes, three pixel pattern elastic knitted vamp, with three stripes logo in the bottom, cover type structure and red reflective logo design. Looking back on history, looking forward to the future, the new look of retro shoes. As for EQT, RACING 91 reshaped the classics, and the iconic logo of 90s reproduced today. 2 16, Adidas Originals EQT's new shoes will officially enter recently Nike the classic Air Flight Huarache improved design, to create a brand new pair of Air Flight Huarache 2017 shoes, while retaining the Huarache system, when Zoom joined the Nike technology, the appearance is more in favor of basketball shoes design, no sale plan flow out.